All labeling and packaging for Full Circle Apparel is made from biodegradable material and non toxic dyes. Each article of clothing sold comes with a label tag designed as an envelope. The envelope contains gorilla marketing materials for the customer to participate in the interactive experience of the brand, such as information on the new featured artist and a stencil to promote the Full Circle Movement.  There is also a scannable mark to activate the AR experience when combined with the Full Circle APP.  

As part of the effort to reduce the waste trail produced by the company, Full Circle Apparel does not have packaging for its products. New customers are given tote bags, draw string satchels, etc, with artwork from the featured artist when they shop at Full Circle for the first time. There are also promotional events where bags are given away. Customers can use these bags to put their new merchandise in. If they forget to bring their bags, then they are carrying everything by hand.