CREATIVE DIRECTOR <<<

BRANDING SPECIALIST

CONTENT CREATOR <<<

PHOTOGRAPHER <<<

Illustrator

Graphic Designer

ARTIST <<<

CREATIVE DIRECTOR <<<

BRANDING SPECIALIST <<<

CONTENT CREATOR <<<

PHOTOGRAPHER <<<

Illustrator

Graphic Designer <<<

ARTIST <<<

AZPHOCO

A forum for the creative community to network, develop their skillset, and test their creativity through friendly monthly challenges.

The Story of AZPHOCO

ORIGINS OF AZPHOCO

Co-Founder | Creative Director | Operations Director | Branding Strategist | Digital Media DiRECTOR | PhotographER |

Azphoco was the brain child of Aneesah Gondo and Jeff Otto. The idea for Azphoco first started from a drunk converstation between a group of friends working and vacationing in Puerto Penasco, Mexico. As photographers and creative content creators, they felt there was a lack of healthy collaborative opportunities for creators in Arizona. It was a divided network constantly growing further and further apart. With this realization, they decided to find a way to bridge all the different communities together.

The idea for Azphoco was to host monthly themed events and challenges. Creative individuals, such as photographers, models, designers, stylists, makeup artists, and hair stylists, were encouraged to join the events and challenges to collaborate, network, and learn together in a healthy environment.  

ORIGINS OF AZPHOCO

Co-Founder | Creative Director | Operations Director | Branding Strategist | Digital Media DiRECTOR | PhotographER |

Azphoco was the brain child of Aneesah Gondo and Jeff Otto. The idea for Azphoco first started from a drunk converstation between a group of friends working and vacationing in Puerto Penasco, Mexico. As photographers and creative content creators, they felt there was a lack of healthy collaborative opportunities for creators in Arizona. It was a divided network constantly growing further and further apart. With this realization, they decided to find a way to bridge all the different communities together.

The idea for Azphoco was to host monthly themed events and challenges. Creative individuals, such as photographers, models, designers, stylists, makeup artists, and hair stylists, were encouraged to join the events and challenges to collaborate, network, and learn together in a healthy environment.  

ORIGINS OF AZPHOCO

Co-Founder
Creative Director
Operations Director
Branding Strategist
Digital Media DiRECTOR PhotographER

Azphoco was the brain child of Aneesah Gondo and Jeff Otto. The idea for Azphoco first started from a drunk converstation between a group of friends working and vacationing in Puerto Penasco, Mexico. As photographers and creative content creators, they felt there was a lack of healthy collaborative opportunities for creators in Arizona. It was a divided network constantly growing further and further apart. With this realization, they decided to find a way to bridge all the different communities together.

The idea for Azphoco was to host monthly themed events and challenges. Creative individuals, such as photographers, models, designers, stylists, makeup artists, and hair stylists, were encouraged to join the events and challenges to collaborate, network, and learn together in a healthy environment.  

THE LAUNCH

A Forum for the Creative Community

Azphoco began as a simple monthly themed photography challenge hosted through social media. 

A theme would be announced on the first of every month. Participants had that month to create a vision, organize the project, and then execute it. On the last day of every month, they would submit their work. Azphoco would then showcase their work on social media, at which point a voting process would begin to determine a winner. 

The voting process would consist of two parts, a popular vote run through comments on Instagram, and a judge panel vote consisting of a panel of five judges.

THE LAUNCH

A Forum for the Creative Community

Azphoco began as a simple monthly themed photography challenge hosted through social media. 

A theme would be announced on the first of every month. Participants had that month to create a vision, organize the project, and then execute it. On the last day of every month, they would submit their work. Azphoco would then showcase their work on social media, at which point a voting process would begin to determine a winner. 

The voting process would consist of two parts, a popular vote run through comments on Instagram, and a judge panel vote consisting of a panel of five judges.

THEMED CHALLENGES

On the first of every month, a theme would be randomly generated. The goal was to challenge any creatives who participated. They would enter a competition blind. Once a theme was announced, they had full creative liberty to interpret the theme however they want. There was no limitation on their creative development and creative process. 

The theme might be something the creatives are familiar with, or something new to them. Regardless, their challenge was to use their skillset and creative process to build a concept of their own pertaining to the set theme. 

Creatives could go any direction they wanted with the theme. With this in mind, Azphoco was task with announcing monthly themes without leading the creatives in any specific direction. To allow creative freedom, Azphoco had to leave it’s own interpretations of the themes out. Therefore, the assets used to announce the themes were also broad and open for interpretation. 

This allowed full creative liberty. The only guideline was it needed to tie into the theme somehow. 

THEMED CHALLENGES

On the first of every month, a theme would be randomly generated. The goal was to challenge any creatives who participated. They would enter a competition blind. Once a theme was announced, they had full creative liberty to interpret the theme however they want. There was no limitation on their creative development and creative process. 

The theme might be something the creatives are familiar with, or something new to them. Regardless, their challenge was to use their skillset and creative process to build a concept of their own pertaining to the set theme. 

Creatives could go any direction they wanted with the theme. With this in mind, Azphoco was task with announcing monthly themes without leading the creatives in any specific direction. To allow creative freedom, Azphoco had to leave it’s own interpretations of the themes out. Therefore, the assets used to announce the themes were also broad and open for interpretation. 

This allowed full creative liberty. The only guideline was it needed to tie into the theme somehow. 

AZPHOCO(CyberPunk)021
AZPHOCO(CyberPunk)021

THEMED CHALLENGES

On the first of every month, a theme would be randomly generated. The goal was to challenge any creatives who participated. They would enter a competition blind. Once a theme was announced, they had full creative liberty to interpret the theme however they want. There was no limitation on their creative development and creative process. 

The theme might be something the creatives are familiar with, or something new to them. Regardless, their challenge was to use their skillset and creative process to build a concept of their own pertaining to the set theme. 

Creatives could go any direction they wanted with the theme. With this in mind, Azphoco was task with announcing monthly themes without leading the creatives in any specific direction. To allow creative freedom, Azphoco had to leave it’s own interpretations of the themes out. Therefore, the assets used to announce the themes were also broad and open for interpretation. 

This allowed full creative liberty. The only guideline was it needed to tie into the theme somehow. 

The Themes

#030 - #000

Themes were general and opened ended to allow freedom of interpretation. 

Street Art

#030

Western

#029

Paint

#028

80's

#027

Science Fiction

#026

Villains

#025

Music

#024

2000's

#023

Zodiac

#022

Cyber Punk

#021

90's

#020

Deadgal

#019

Underworld

#018

Creating with a Purpose

#017

Power

#016

Street

#015

Quarantine Challenges

#014-006

Street

#005

Noir

#004

Post Apocalyptic

#003

Icons

#002

Glass

#001

Bright Colors and Candy

#000

The Themes

#030 - #000

Themes were general and opened ended to allow freedom of interpretation. 

Street Art

#030

Western

#029

Paint

#028

The Themes

#030 - #000

Themes were general and opened ended to allow freedom of interpretation. 

Street Art

#030

Western

#029

Paint

#028

80's

#027

AZPHOCO(80's)027

Science Fiction

#026

AZPHOCO(Sci-Fi)026

Villains

#025

AZPHOCO(Villains)025

Music

#024

AZPHOCO(Music)024

80's

#027

AZPHOCO(80's)027

Science Fiction

#026

AZPHOCO(Sci-Fi)026

Villains

#025

AZPHOCO(Villains)025

Music

#024

AZPHOCO(Music)024

2000's

#023

AZPHOCO(2000's)023

Zodiac

#022

AZPHOCO(Zodiac)022

Cyber Punk

#021

AZPHOCO(CyberPunk)021

90's

#020

AZPHOCO(90's)020

2000's

#023

AZPHOCO(2000's)023

Zodiac

#022

AZPHOCO(Zodiac)022

Cyber Punk

#021

AZPHOCO(CyberPunk)021

90's

#020

AZPHOCO(90's)020

Deadgal

#019

AZPHOCO(Deadgal)019

Underworld

#018

AZPHOCO(Underworld)-018

Creating with a Purpose

#017

AZPHOCO(Creating with a Purpose)-017

Power

#016

AZPHOCO(power)-016

Deadgal

#019

AZPHOCO(Deadgal)019

Underworld

#018

AZPHOCO(Underworld)-018

Creating with a Purpose

#017

AZPHOCO(Creating with a Purpose)-017

Power

#016

AZPHOCO(power)-016

Color Theory

#015

AZPHOCO(Color Theory)-015

Quarantine Challenges

#014 - #006

Street

#005

AZPHOCO(Street)-05

Noir

#004

AZPHOCO(NOIR)-04

Color Theory

#015

AZPHOCO(Color Theory)-015

Quarantine Challenges

#014 - #006

Street

#005

AZPHOCO(Street)-05

Noir

#004

AZPHOCO(NOIR)-04

Post Apocalyptic

#003

AZPHOCO(Post_Apocalyptic)-03

Icons

#002

Glass

#001

Bright Colors and Candy

#000

AZPHOCO(candyandcolors)-000

Post Apocalyptic

#003

AZPHOCO(Post_Apocalyptic)-03

Icons

#002

Glass

#001

Bright Colors and Candy

#000

AZPHOCO(candyandcolors)-000

THE THEMES

AZPHOCO(Sci-Fi)026
AZPHOCO(Music)024
AZPHOCO(Zodiac)022
AZPHOCO(90's)020
AZPHOCO(Underworld)-018
AZPHOCO(power)-016
AZPHOCO(NOIR)-04
AZPHOCO(candyandcolors)-000
AZPHOCO(80's)027
AZPHOCO(Villains)025
AZPHOCO(2000's)023
AZPHOCO(CyberPunk)021
AZPHOCO(Deadgal)019
AZPHOCO(Creating with a Purpose)-017
AZPHOCO(Color Theory)-015
AZPHOCO(Street)-05
AZPHOCO(Post_Apocalyptic)-03

THE EVOLUTION

Rebrand announcement video in 2021

As Azphoco grew and participation within the community increased, the strategies and process for hosting and announcing monthly challenges became more complicated.

Unique strategies were developed to generate momentum and interest in the competitions. User experience was optimized to keep the process organized. Various assets, such as consistent story banners, feed post, and IG TV videos became necessary elements to keep participants informed. 

The social media strategies implemented by Jeff Otto Creative and the Azphoco team was successful in generating large engagement (+200,000%) and traction at the start of every month. 

THE EVOLUTION

Rebrand announcement video in 2021

As Azphoco grew and participation within the community increased, the strategies and process for hosting and announcing monthly challenges became more complicated.

Unique strategies were developed to generate momentum and interest in the competitions. User experience was optimized to keep the process organized. Various assets, such as consistent story banners, feed post, and IG TV videos became necessary elements to keep participants informed. 

The social media strategies implemented by Jeff Otto Creative and the Azphoco team was successful in generating large engagement (+200,000%) and traction at the start of every month. 

Elements of the Rebrand

Rebranding

Branding Standards

Azphoco was rebranded to showcase the diversity of its active members. The logo, brand colors, and graphic elements were re-designed to communicate a softer and more progressive community, while still maintaining some of its traditional elements. 

Judging Panel

Judges Announcement Banners

Each month, there would be a panel of judges to critique the submissions and vote on a winner. The panel would consist of active local industry leaders in photography, modeling, make up, hair styling, and design. 

Level Systems

Social Media Announcement Banner for Instagram Stories

Azphoco developed a wide network of participants with varying degrees of experience and knowledge of creative development. There became a need for a tier system so beginners and experts could compete with individuals at a similar skill level, thus the level system was implemented. 

The Level System allowed Azphoco to create more difficult challenges for advanced participants, while also facilitating a flexible atmosphere for more beginner participants.

 

Think Tanks Thursdays

Social Media Announcement Banner for Instagram Stories

Mini Meet Ups

Social Media Announcement Banner for Instagram Stories

The purpose of the mini meet ups was to provide a creative space for photographers, models, stylists, designers, and make up artists/hair stylists to create, learn, and network together. Each month, a theme would be established, and select participants could sign up 

 

Daily Shout Outs

Daily Shout Out Banners

Azphoco was a platform to showcase creative work; but it was also a platform to promote the talented artists within the community. Everyday, Azphoco would randomly select a photographer, model, makeup artist, etc… to promote on its IG stories. 

 

Rebranding

Branding Standards

Azphoco was rebranded to showcase the diversity of its active members. The logo, brand colors, and graphic elements were redesigned to communicate a softer and more progressive community, while still maintaining some of its traditional elements. 

Judging Panel

Judges Announcement Banners

Each month, there would be a panel of judges to critique the submissions and vote on a winner. The panel would consist of active local industry leaders in photography, modeling, make up, hair styling, and design.

Level Systems

Social Media Announcement Banner for Instagram Stories

Azphoco developed a wide network of participants with varying degrees of experience and knowledge of creative development. There became a need for a tier system so beginners and experts could compete with individuals at a similar skill level, thus the level system was implemented.

The Level System allowed Azphoco to create more difficult challenges for advanced participants, while also facilitating a flexible atmosphere for more beginner participants.

Think Tanks Thursdays

Social Media Announcement Banner for Instagram Stories

Mini Meet Ups

Social Media Announcement Banner for Instagram Stories

The purpose of the mini meet ups was to provide a creative space for photographers, models, stylists, designers, and make up artists/hair stylists to create, learn, and network together. Each month, a theme would be established, and select participants could sign up 

Daily Shout Outs

Daily Shout Out Banners

Azphoco was a platform to showcase creative work; but it was also a platform to promote the talented artists within the community. Everyday, Azphoco would randomly select a photographer, model, makeup artist, etc… to promote on its IG stories. 

 

Rebranding

Branding Standards

Judging Panel

Judges Announcement Banners

Level Systems

Social Media Announcement Banner for Instagram Stories

Think Tank Thursdays

Social Media Announcement Banner for Instagram Stories

Mini Meet Ups

Social Media Announcement Banner for Instagram Stories

Daily Shout Outs

Daily Shout Out Banners

THE MINI MEET UPS